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Turn your property owners 
into property managers

The Platform

An Innovative Platform for Progressive Home Insurance

The insurance industry is built on data, with new data sources coming online regularly. The Alana platform integrates a constantly-evolving set of property, policy, IoT device, weather, telemetry, and other data sources to help insurers reach their customers with useful, relevant, and personalized content.

Major and regional carriers use Alana to increase retention through improved loyalty, and to lower loss ratios through reduced claims.


Customer expectations are increasing. Today, more than ever, programs need to be flexible. Great insurers realize that each customer is unique, both in terms of home-ownership experience, as well as in terms of preferred communication channels. Some policyholders engage on mobile or tablet, whereas others are more easily reached through a desktop experience or by email. The Alana platform empowers insurers to meet policyholders ‘where they are’ - through a variety of online channels - and even supports a fully brandable and customizable app. Alana integrates with existing back-office systems too, helping ensure a seamless customer experience.


Alana pairs home maintenance and risk prevention content with a host of useful capabilities such as home inventory, device integration, tasks, tips, alerts and more - making it the ideal tool for whatever stage you find yourself in your customer engagement journey. 

Custom Built for Carriers

The Alana data harmonization platform provides a set of services designed to engage customers and can be launched with a customized website portal and fully branded app, or integrated with existing digital assets. 

Since 2018 the Alana platform has empowered insurance carriers to connect with homeowners. Our customers decrease claims, grow their book of business and leverage innovative customer-facing programs while gaining actionable insights and reducing loss ratios.


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The New Digital Insurance

How can insurers leverage digital touchpoints? How can they provide actual customer resources that translate into measurable risk mitigation? 

To this point, the industry has been focusing on new technologies that improve efficiencies in the back-office, customer acquisition, and claims. But what about customer-facing advantages? 


This white paper explores how insurance is evolving and the role of smart home devices, digital channels, and tangible resourcing. The new Digital Insurance will provide customer experiences that help homeowners feel supported in times of uncertainty.

Insurers that prioritize customer-facing technical integration will benefit from greater consumer insights, higher revenue, and lower claims.​​

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53% of seekers would consider a non-traditional home insurance provider like Apple and Google. (Source: NTT Data)


Personalized Engagement

Knowing your customers is the first step. Taking that knowledge and applying it to creative programs is the next. We can help over the entire journey. 


Making Homeowners Smarter

What if you could help homeowners mitigate risks in their homes before they become serious?

You are the risk experts. Alana helps you share that knowledge.


The Alana platform helps you communicate targeted maintenance suggestions, libraries of customizable guides, and much more. With Alana, you are the go-to resource to stay safe and comfortable in your home. 


Leveraging Smart Home Device Telematics

The Alana platform integrates any number of devices from any vendor.


With a truly agnostic approach to device curation, insurers get valuable flexibility for their programs, and customers get choice for their homes. 


Smart home data is a great tool to provide a tailored customer experience, increasing trust while streaming valuable data back to the carrier. 


Fostering Homeowner Relationships

Could you solve the industry disconnect between carriers and homeowners?

Be the smart option. The Alana platform supports behavioral-based programs that move from a detect-and-restore to a prevent-and-predict model. 

Programs that instruct, incent, and support homeowners in their maintenance journey benefit everyone. Best of all, your most valuable customers will always come back for more.


Program Ready


Alana offers a lot more than a white-label solution. Alana provides flexible and brandable experiences for your customers and customized content that fits with your messaging style and value proposition.

It’s more than a set of colors and logos – it’s your brand. The Alana interfaces, app, and website plugins are built from the ground up to provide more than customization. Alana provides seamless experiences for your customers, be they within your website, on an extension to your app, or in our easy-to-deploy custom app experience.

Contact us to step up your homeowners' insurance offering with flexible and responsive Digital Engagement and Connected Device programs.


Unleash the Power of Digital Interaction for Proactive Home Ownership

Use customer segmentation and up-to-date data...

Deliver timely and personalized risk and property upkeep content across channels.

Deliver meaningful and visually rich app experiences...

Reward users for their home maintenance efforts and safety behaviors.

Leverage connected devices and streaming sensor data...

Identify anomalies before they become problems.



Machine Learning is applied to large volumes of raw heterogeneous data to provide a timely and contextualized view of the home, and the customer.



The Alana system supports existing programs through back-office integrations, and can extend them to new channels like mobile apps, website applets, and more. 



Accommodates a wide variety of use cases and staged implementations through the ability to interface with both on-premise and cloud-based IT systems.



All elements of the system - customer-facing apps, program dashboards, and targeted intelligent messaging provide powerful opportunities for brand consistency and reinforcement.



Home hazard insights, automation capabilities, energy efficiency, and other content, guidance, and tools are built in. Adaptable for changing market dynamics, customer needs and corporate priorities. 

Need Help Getting Started?

Our free guide explains some of the considerations and core principles for great Home Telematics programs. Want to learn even more? Contact us, and let's have a conversation!


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Get in Touch

The Alana platform by Plasmatic Technologies has been serving the property insurance industry since 2018. Our mission is to provide value to both the insurer and the homeowner with the right data at the right time to increase engagement and avoid claims. Our products are used by major carriers in the United States. 

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